We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Role Summary

The Senior Market Development Executive (SMDS) is responsible for supporting market development activities, marketing execution, and expanding the UCC/Surgery portfolio. The role focuses on Go-To-Market implementation, new product launches, customer and KOL engagement, and support for tender and product registration activities. A critical pillar of this role is market development for Surgery, Endourology, and Targeted Temperature Management, requiring strong analytical capability, stakeholder corporation, and executional excellence in Vietnam’s complex healthcare environment.

Job Responsibilities:

I. Market Development & Field Execution 

• Conduct market mapping, hospital segmentation, and customer profiling within the assigned territory 

• Execute Go-To-Market plans for new product launches under BDM guidance 

• Support market development through clinical education programs, workshops, and seminars 

• Collect market insights and identify unmet clinical needs 

II. Marketing Execution & Product Support 

• Support development and execution of marketing programs and promotional activities 

• Prepare product technical documents, clinical materials, and tender specifications 

• Deliver product training to internal teams, distributors, and customers 

• Ensure consistent product messaging in collaboration with Marketing and Clinical teams 

III. Customer & Territory Management 

• Manage assigned territory and develop relationships with hospitals, key customers, and KOLs 

• Execute regular customer visit plans and build business opportunities pipeline 

• Support key account strategies for priority hospitals 

IV. Tender, Registration & Market Access Support 

• Support strategy for tender 

• Coordinate product registration activities with relevant stakeholders 

• Support reimbursement and insurance-related initiatives, if assigned 

• Monitor healthcare regulations and policies related to medical devices 

V. Reporting & Data Analysis 

• Track and report territory performance and key activities 

• Perform basic data analysis on sales, tenders, and market trends 

• Provide insights to BDM for strategic decision-making 

• Utilize Microsoft Office tools effectively for reporting and analysis

Qualifications & Experience

• Bachelor’s degree in Medical, Pharmacy, Biotechnology, Biomedical Engineering, Business or related fields 

• MBA is a plus 

• Minimum 3–5 years of experience in medical devices or healthcare industry, experience working in multinational or leading local healthcare companies is preferred

• Experience in marketing, market development, or product management, have experience related to RA/Market Access in Vietnam is advance 

• Have experience in new product launches 

• Understanding of medical device tender and registration processes in Vietnam, Knowledge of reimbursement and health insurance processes is an advantage 

Key Competencies

• Strong marketing execution capability 

• High learning agility with ability to understand technical and clinical products 

• Strong customer relationship and stakeholder management skills 

• Analytical and data-driven mindset 

• Proactive, hardworking, enthusiastic, and eager to learn 

• Honest, responsible, and results-oriented 

• Strong teamwork and ability to work independently 

• Fluent English in speaking, listening, reading, and writing; translation ability is a plus 

• Proficient in Microsoft Office (Excel, PowerPoint) and data analysis 

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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