Be part of something bigger at BD. Here, you’ll help us share our innovative solutions with more clinics, physicians, pharmacies and medical entities which will in turn benefit the health and well-being of people and patients all over the nation. It’s an exciting, challenging and rewarding role, but you’ll be working from a place of strength thanks to our trusted name, and the belief in our products that you’ll quickly develop. Here, you’ll be channeling all your sales skills and experience into one singular goal: advancing the world of health™. At BD, you can make a true difference of one.
Responsibilities
Job Description Summary
Position SummaryThe ASM/Sr. ASM will be responsible for driving sales and business growth for BD Biosciences products in the assigned territory. This includes capital equipment, consumables, and tender business across clinical diagnostics, research institutions, and biopharma customers. The role demands strong technical knowledge, customer engagement skills, and the ability to manage complex sales cycles
Job Description
Key Responsibilities
- Sales & Business Development: Achieve revenue and growth targets for BD Biosciences portfolio (flow cytometers, reagents, Software’s and accessories). Develop and execute territory business plans to maximize market penetration. Identify new opportunities in clinical, research, and biopharma segments.
- Customer Engagement: Build and maintain strong relationships with clinicians, researchers, and procurement teams. Understand customer workflows and provide consultative solutions.
- Capital Equipment & Tender Management: Drive capital equipment sales through proactive funnel development. Manage tender processes.
- Market Intelligence & Reporting: Track competitor activities and market trends to identify growth opportunities. Maintain accurate data in CRM tools (SFDC) and ensure timely reporting. Provide monthly funnel updates and forecast accuracy.
- Cross-functional Collaboration: Work closely with application specialists, service teams, and marketing for customer-centric solutions. Coordinate with distributors for order execution and inventory management and track the progress on monthly basis.
Required Skills & Competencies
- Strong knowledge of flow cytometry, immunology, and life sciences applications.
- Proven experience in capital equipment sales and tender business and consumable sales.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to work independently and manage multiple priorities.
- Proficiency in CRM tools. SFDC, PowerBi etc
Qualifications
- Education: Master’s degree in Life Sciences / Biotechnology / Biochemistry or related field.
- Experience: 6–8 years in sales of scientific instruments, preferably in flow cytometry or related technologies.
Behavioral Competencies
- Customer Focus: Ability to understand and anticipate customer needs.
- Accountability: Ownership of targets and deliverables.
- Proactive Approach: Anticipating challenges and acting ahead of time.
- Collaboration: Working effectively with cross-functional teams.
- Result Orientation: Driving outcomes under deadlines.
Key Performance Indicators (KPIs)
- Achievement of sales targets and instrument funnel growth.
- Timely tender participation and closure.
- Customer satisfaction and retention.
- Compliance with reporting and process timelines.
Required Skills
Consumable Sales, Customer Engagement, Market Penetration, Sales ObjectivesOptional Skills
Capital Equipment Sales, Complex Sales, Customer Satisfaction, Relationship Building, Sales.
Primary Work Location
IND Mumbai - CHub Town SolarisAdditional Locations
Work Shift
Success Profile
What makes a successful Sales Professional at BD? Check out the top traits we’re looking for and see if you have the right mix.
- Ambitious
- Collaborative
- Goal-oriented
- Persuasive
- Results-driven
- Self-starter
